While walking along Post Street this morning, we came across the above "mysterious" sign at Taylor Street and wondered where the film shoot was. Then we happened to turn down Mason and encountered the film crew at Geary and Mason, as an SFist tipster noted earlier. The set-up was all still there on our walk back home this evening. We're guessing it was for a commercial of some sort. They filmed a Quaker Oats......

Old skool's hot again, as the Quaker Oats folks who own Rice-A-Roni have decided to bring back the cable car and the "San Francisco treat" tagline in its ad campaigns. And what about that infernally-catchy song? "We haven't brought back the jingle, but we're talking about it,'' Rice-a-Roni's marketing director Monica Young told the Chron. It turns out Rice-A-Roni is actually a San Francisco treat -- the family of the guy who currently runs the......