As our friends at Uptown Almanac show us, Pabst Blue Ribbon now has an iPhone app to help you find the nearest bar serving up the Mission's favorite aperitif. The result of a search in the Mission? They have it everywhere, obviously. But as UA puts it, "If you ever though that PBR was not marketed to you, dearest starry-eyed Missionista, time to get real." more ›

For every Johnny, there is a Daniel-san. For every Federer, a Nadal. Every Billy Mitchell must eventually face his Steve Wiebe. And so it was at the Transfer this weekend. The cool kids have been gathering there in droves lately, so it came as no surprise to us that their happy hour pimps Pabst Blue Ribbon. more ›