Back in March, as SFist first reported, thousands of red balloons were released into the air from Yerba Buena Gardens, a stunt that was part of game release launch for Home Front. Although the balloons were allegedly made from a 100% organic product and are 100% biodegradable, the San Francisco Bay Regional Water Quality Control Board "has fined national marketing company TrashTalkFCM $7,000 for [the] promotional event
that resulted in hundreds of red, latex balloons falling into San Francisco Bay."
Marketing Firm Fined $7,000 For Red Balloon Barrage
Dockers Update
City Attorney Dennis Herrera is fighting back against Levi’s Guerrrilla marketing campaign promoting Dockers which showed up on sidewalks in the Mission and Hayes Valley yesterday: To answer Mission Mission Allan Hough’s question, yes it is illegal.
Levi's Markets Dockers On Valencia Street Using Sidewalk Graffiti
Allan Hough at Mission Mission broke some startling fashion marketing news today: Levi's made a return to Valencia Street to pimp "their Dockers brand via some ugly typography and a Facebook URL." What's more, they're doing it with nasty sidewalk graffiti.
2012 and 2012: Real Sticker Graffiti or Clever Movie Marketing
This sticker was spotted on a bus stop at Union and Van Ness this morning on a 2012, advertising what seems like a site with a serious discussion of Mayan mysticism, Maya-Portal.net.
Guerrilla Movie Marketing: Still Relevant?
Has anyone else been peeved by the "Angels & Demons" graffiti marketing effort that's recently decorated the paths in Dolores Park? Doubtless some clever marketing firm who specializes in "non-traditional" or "guerrilla marketing" convinced Sony Pictures that their new DaVinci Code sequel could really use some of their ultra-hip techniques to spread the word to that coveted 18-34 demo, and they were going to do it by spray-painting the title of the film on sidewalks in places where said demo hangs out. (We know we're buying into their crap by even posting this, but we are expressing our quiet protest by not linking to the film and by gently discouraging all of you from seeing it). Our questions are: a) Has anyone ever decided to go see a movie because they saw the title spray-painted in their favorite park, and b) does that shit wash off?

