If your entire world has been thrown off axis over Starbucks new logo, fear not, loyal patrons. The coffee mammoth will walk you through the change in a minute and a half long video on their website. The new logo is pretty much their old logo, sans their name around it. The mermaid, thankfully, is still intact. Ta-da. But what say you, yes or no? Do you approve? more ›

Well that didn't take long. After last week's Internet backlash, San Francisco's favorite khaki maker* has reverted back to their classic logo. Gap president Marka Hansen apparently changed her mind about how "contemporary and current" the new logo was after an "outpouring" of pro-bono replacements offered up by designers. more ›

Local mega-brand Gap ditched their iconic logo, known for sufficiently capturing the brand's tasteful and unpretentious character, in favor of a slick new helvetica-laced number this week. Which brings them ever closer to the American Apparel territory they've been inching towards since they debuted new ads for their 1969 denim collection a year ago. more ›

Taking a cue from American Idol, team Newsom is having a contest where you, the voter, get to decide which logo will represent Gavin Newsom's crapshoot for Governor of California. more ›