Number of people pictured in this week's Swells society column: 67.
Swells by the Numbers
strong>Total number of people pictured in this week's Swells society column: 76 people plus two dummies and one dog.
Swells by the Numbers
SFist Rita is on a well-deserved holiday break so we apologize ahead of time for this week's suckage.
Swells By The Numbers
Total number of people pictured in this week's Swells society column: 67.
Get Ur Geek On
Since we have to lead with anything Journey here at SFist, check out the YouTube clip of the ad for Atari's "Journey Escape" we found on Kotaku. Avoiding (pixelated representations of) crazed fans and manipulative music industry types never looked so fun! Buy it now! If espionage is more your game, then the cloak-and-dagger shenanigans at HP should be up your alley. Even reporters were entangled in the web of lives spun to discredit a board member who once wed John Traina's sloppy seconds ex-wife Danielle Steele.

