Barely two months after opening their first SOMA location, grilled cheese sandwich emporium The Melt has already proven they intend to act more like a rapidly expanding tech startup and less like a neighborhood lunch spot, by announcing their expansion in to three other Bay Area locations. As Eater reports today, the well-funded chain will begin working towards its goal of 500 locations and complete national grilled cheese domination by oozing in to One Embarcadero Center next week, followed by a third location on Spear Street at Folsom in the middle of November.
Grilled Cheese Startup The Melt Plots Bay Area Expansion
SFist Eats: The Melt
Just last week burgeoning grilled cheese (internet?) startup, The Melt, held a a surprise preview at their very first SF location. SFist was able to take a quick peak inside. The Michael Mina backed QR code expediting chain is opening their first space at 115 New Montgomery at the end of this month. With "grilled cheese in one minute" technology and online ordering, The Melt's founder Jonathan Kaplan (Flip Video founder) hopes to achieve national dominance with over 500 locations.
The American Grilled Cheese Kitchen Rumored to Open Tomorrow
The much anticipated gourmet grilled cheese outfit, The American Grilled Cheese Kitchen, is rumored to be opening their doors tomorrow for lunch. They'll begin serving breakfast and dinner at some point in June.
Unwrap Those Slices: 2nd Annual Norcal Grilled Cheese Invitational
Since the economy is down the bidet, now more than every before folks are getting by and a few slices of American Cheese and buttered bread set to a sizzling, non-stick pan. So this year's Grilled Cheese Invitational promises to be its most creative yet.
SFist Tonight
-- Jackie Beat: Give 'Til It Hurts: It's a Christmastime cabaret with infamous dragster Jackie Beat. She will take some of your favorite holiday classics and render them tasteless and tacky, and you'll love every minute of it. Yes. Yes, you will. The show starts at 8 p.m. at the Empire Plush Room; $30-$32.50.
SFist Tonight
-- Grilled Cheese Invitational : What's better than a grilled cheese sandwich? Nothing, that's what. (Our apologies go out to all and any lactose-intolerant readers. You live a life of heartache we can only imagine.) This competition, though, will feature ingredients ranging from Kraft Singles (yum!) to truffle butter, brie, rice, and more. Starts at 8:30 p.m. at Eli's Mile High Club, Oakland; $5.
Fire And Mold At The Warming Hut
More setbacks for those of you wanting souvenirs or a grilled cheese sandwich by the Golden Gate Bridge -- the Warming Hut's reopening after its devastating January 2007 fire has been delayed.
Week In -ists
Spring is when we get busy here in the Ist-A-Verse. Very busy. But, after staying bundled-up indoors all winter, it's nice for us to be out, about, and collecting things to write about for you. Here's a glimpse at what's been keeping your favorite citybloggers busily away from home and out of bed.
Elsewhere In The Ist-A-Verse
DCist is screwed in the event of an oil crisis. Not that we're not all screwed in the event of an oil crisis, just D.C. is more screwed. Don't sell your car yet, District resident, a cabbie can kick you to the curb if he doesn't like your address. Not even Metro can save you now.
SFist Blotter
You know how GoldenPalace.com is buying everything weird for publicity? Like the grilled cheese sandwich with the Virgin Mary on it, or hiring streakers? (Their list of auctions is some pretty entertaining reading.) Well, they were stymied in their attempt to purchase Jerry Garcia's toilet -- after paying $2550 for the pink-colored throne, it was stolen, along with three other toilets and a bidet, from the current owner's driveway. Golden Palace is offering a $5000 reward for its return. Wonder if Golden Palace staged this whole thing?
In San Anselmo, a 16-year-old is so upset about the theft of her bichon frise that her parents have allowed her to stay home from school today. She and her mother were at the DMV applying for her learners' permit, and they'd left the bichon in the car for about 20 minutes. When they came back, someone had opened the door to their Saab (whose locks were broken) and taken the dog. They paid $850 for the dog, which was a present for the daughter's 14th birthday. He's white with brown markings around the eyes, and answers to Napoleon -- if you see him, call the CHP at 415-924-1100 or page Mom at 415-258-5080.
And yipes! A car chase that began on 18th and Mission last night raced onto the highway and culminated in a dramatic crash on Treasure Island. The driver repeatedly rammed his car into the cop cars, injuring two officers. Officers then fired at the car, injuring two riders. A third passenger was injured in one of the ramming incidents.

