By day he's an Alight Electric employee. By night? A Ford F-350 Super Duty hero. It seems that last night on the Golden Gate Bridge, John Beatty of Mill Valley saved the day, so to speak, after noticing a woman unconscious in her Jeep, moving into oncoming traffic. At around 6:50 p.m., Sylvia Durrance, 62, came to a stop while driving southbound in the No. 2 lane. She appeared lifeless, her body slumped over the steering wheel. Driving behind her in the No. 2 lane was John Beatty. He noticed Durrance's Jeep creeping into the No. 1 lane, heading into northbound traffic.

Oh noes! Won't someone save her?

Instead of passing her, like so many other vehicles were doing, Beatty saw the possible head-on collision waiting to happen -- an accident that could've resulted in a multi-car pile-up and possible fatalities. Jumping into action, he used his massive one-ton truck power to gently navigate the older woman's Jeep into safety. According to Inside Bay Area, "Beatty quickly passed the Jeep on the right and got in front of it, letting the Jeep strike his company's one-ton Ford F-350 Super Duty utility truck." Beatty went on to say that he was "moving too, so [he] was able to time it so the impact was very minor...I just slowly guided the Jeep to the curb near the toll plaza. The pressure of the Jeep against my truck allowed me to guide it over."

So dramatic. Anyway, Golden Gate Bridge Manager Kary Witt, it seems, "applauded Beatty's response." (Applause? Boo! Give him a paid lifetime FasTrak and a Golden Gate Bridge snow globe of his choice!) Sadly, Sylvia Durrance died later that evening at California Pacific Medical Center. No word yet on the cause of death. But thankfully, Beatty helped prevent a situation that could've been worse. Much worse.

Much to everyone's delight, we're certain, today Golden Gate Bridge corporate officials rejected an offer that would have seen the city rolling around naked in millions of dollars from advertising. A plan that would have finally allowed innocuous ads on a tiny part of the bridge not visible to passersby, plunged to its death today after much contemplation.

While not on the main stretch of the bridge itself, discrete corporate logos would have popped up in visitor area, just to the right of the bridge before it goes across the Bay. Alas, it wasn't meant to be.

Supporters wanted it, of course, for the money it would have brought in to the district, and would have seen a less frequent toll raise. Naysayers found it to be "intrusive and inappropriate for the historic span ." We agree with both sides, completely. Or, seeing as how we don't take the crimson entrance to the Bay, we don't care at all. Not sure which.

Any GGB fans, frequenters care to chime in?