(By Eyleen Tavy) Following a link on the always-excellent Eater SF's Board Wrap (they lurk so we don't have to), we came across this sterling remark: "A friend of mine who lives in the Financial District asked me not to call it FiDi." What? We didn't know this was bad. We feel like the well-meaning folks who try to engage us when we go back home to Delaware, all "So how's it in San......