In today's hard-hitting business news: the East Coast expansion of Peet's Coffee and Tea has not gone exactly as planned, it seems. East Coast coffee drinkers, with their delicate palates refined through years of drinking medium roast joe from Dunkin' Donuts, don't have quite the same taste for Alfred Peet's signature burn-the-crap-out-of-it dark roast that West Coast chain-drinkers are so fond of. As a senior marketing manager for Peet's told the Wall Street Journal, beans from the Emeryville-based roaster "just didn't have the taste profile [East Coasters] were looking for."
East Coast Dunkin' Donuts Drinkers Prove Too Sophisticated for Peet's Coffee
Dunkin Donuts Yanks Rachael Ray Ad for All the Wrong Reasons
Remember when most of you lost your minds over whether or not it's OK for hipsters to sport Kaffiyehs. (The conclusion: it's fine to wear them, but they tend to overpower an outfit as an accessory.)
Week Around The -ists
We at the Gothamist network would like to express our heartfelt wishes to the people of Minnesota in the days after their tragic bridge collapse. We're not trying to discount the severity of the accident by making note of it in opposition to our usual -Ist lightheartedness - we just wanted to take a moment and recognize those affected last week.
Bottom of the Coffee Pot: A Few Leftovers
In the nearly year and a half we've been doing coffee-related writing here on SFist, we've taken a number of pictures that we've heretofore been unable to shoehorn into one of our "Trimethyldioxypurist" episodes. So, hey, it's time for a few leftovers.
SFist Rants: Hating on Starbucks
Yeah, we know, we're supposed to hate on Starbucks, hate on them with the passion of a thousand burning suns. In fact, if there's one thing the tribes of San Francisco can all agree upon it's that Starbucks is the anti-Christ of strip-mail confecteries. So much so we often think San Francisco should adopt as it's slogan "Give us your tired, your poor, your Starbucks hating masses yearning to drink free trade, Sumatra blend coffee." But today, we come to praise Starbucks, not bury them. For in all the fire and brimstone directed at Starbucks' way, one simple incontrovertible truth still lays out there. That once you leave the cozy confines of the Bay Area (which we think a lot of people in this city need to do just to gain some perspective on things), Starbucks is really the only place you can get good coffee.
And yes, we're totally serious.
Two More Ists!
SFist has always tried to represent the Bay Area for the folks who live here and for the folks who have lived here but are stuck in some other, lesser place. So we're excited to start reading our hometown 'ist, Seattlest, which along with Bostonist represent the latest beachheads in the battle for Gothamist world domination. Just don't ask the two of them out for coffee at the same time -- between Starbucks afficianados and Dunkin' Donuts partisans, it could get ugly. Welcome to the club, kids!
The Trimethyldioxypurist Drives Thru
Does the concept of a drive-thru window for your morning coffee sound odd?

