The fine folks at Berkeley-based Annie's are enjoying a huge jump after their trading debut this morning. Annie's makes a slew of organic treats, including the superior-to-Pepperidge-Farm-Goldfish (debate amongst yourselves in the comments, please) Cheddar Bunnies. The IPO price valued Annie's somewhere near the $316.3-million mark.That's... a lot of cheddar. (Sorry.)

Bloomberg reports:

The shares rose 74 percent to $33.03 at 11:48 a.m. New York time after climbing as high as $33.54. Annie’s and its investors sold 5 million shares for $19 each in the IPO, according to a statement. The company earlier offered them for $16 to $18 apiece.

Best of all, at least to us, is their stock name: BNNY. Aw. Adorable.