Allan Hough at Mission Mission broke some startling fashion marketing news today: Levi's made a return to Valencia Street to pimp "their Dockers brand via some ugly typography and a Facebook URL." What's more, they're doing it with nasty sidewalk graffiti.

Two things here to think about, folks. Isn't this, as Hough asks, illegal? Also, aren't Docker's the ugliest goddamn pair of pants you can wear, ever? (Hint: yes, they are. Indubitably.) Seems like an odd ad space for such a sartorially hip street. Good grief.

Read all about it at Mission Mission.