The Levi's Thing on Valencia: Not As Shill-y as You Think

So, the new Levi's pop-up thing (they're reluctant to call it a 'store,' and it's kind of not) in the former Slanted Door location on Valencia Street between 16th and 17th, is an interesting phenomenon. While on the one hand, cynics may want to see it as a simple branding exercise, it appears to be more than that, and presents an example of a retailer trying to do something creative and altruistic for an urban community, while still selling a few pairs of jeans.

This Levi's Workshop is the first of its kind, and naturally kicks off in the city the company has called home for over 125 years. The theme for this one is printmaking, and the second Workshop, which will happen in New York in the fall, will center on photography. The Valencia space will be home to this Workshop through the end of August.