7x7 Gets Hyperlocal

In an attempt to get in on the hyperlocal (ugh, that word) trend, glossy rag 7x7 interviewed pretty people about their favorite places to go in specific San Francisco neighborhoods. Above, Mission district fans prattle on about Revolution Cafe, Beauty Bar, and a bench.

You can also find clips spreading the gospel on the Marina, the Castro, Haight,the Fillmore, and Hayes Valley. Check them out; the videos are surprisingly not totally annoying.