In an attempt to get in on the hyperlocal (ugh, that word) trend, glossy rag 7x7 interviewed pretty people about their favorite places to go in specific San Francisco neighborhoods. Above, Mission district fans prattle on about Revolution Cafe, Beauty Bar, and a bench.
You can also find clips spreading the gospel on the Marina, the Castro, Haight,the Fillmore, and Hayes Valley. Check them out; the videos are surprisingly not totally annoying.



7x7, you're cute when you feature people who would never read your magazine!
Since when are Boulange in Delfina "in the Fillmore"? That's Pac Heights.
Ummm...you're the only one using hyperlocal in this case. Not 7x7. Seems like it should read "In an attempt to get in on the hyperlocal (ugh, that word) trend, sfist linked to glossy rag 7x7..."
Snarklash.
7x7 is cute, it's almost like they're trying!
After watching all the neighborhood videos, I've decide 7x7 should rename themselves 3x3.
david at 0:23
lol you just got caught up tryin to catch jailbait at the park pedo!