Brand Makeover at Yahoo
In an effort to make itself relevant again, Yahoo will undergo an extreme makeover. According to All Things Digital, "in what many sources at the company said is a major push, Yahoo (YHOO) is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo." Just what that definition is these days is anybody's guess -- that is, aside from the wildly entertaining / scary Yahoo CEO Carol Bartz. The onetime internet giant, we're told, hired San Francisco branding gurus Landor Associates to help re-imagine the Sunnyvale-based portal. So, dear readers, do you have any advice for Landor and Yahoo? We're certain they'd love to hear your ideas. Let them know in the comments.
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