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Real estate agents have always reveled in transforming a neighborhood, or a sub-section of a shitty neighborhood, through the kind of re-branding that turns a place like Hell's Kitchen in NYC into Midtown West. Well, the San Francisco Association of Realtors are releasing their latest map, which is going to affect the official listing location of every property in town, and it includes such creative renamings as Barbary Coast for the Financial District, and NoPa for that section of the Western Addition that's home to a certain popular restaurant. Apparently the realtors stopped short of including TenderNob, because we all know that's kind of bullshit (and there's so few for-sale properties there that the real estate people don't give a shit). Says Matthew Borland, the agent leading the remapping, "the changes had to reflect a true change and feel of the fabric of a neighborhood."
But if we just keep making up new neighborhoods every few years, doesn't it turn every city into a living mash-up of euphemisms? Anyhow, try out the interactive map on SFGate to figure out where you now live.
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"Central Sunset," zzzzz
Yeah, we're somewhat sleepier than other parts of town, all the more reason to dress it up a bit: "Pastelville" or "Foggy Vista" or "Affordability Heights" or something.
"little hollywood"?
when did THAT happen?
I think a school was evacuated there or something a couple years ago, and the Chrom said it was in Little Hollywood. I can only assume that "little hollywood" was the #1 search term for the Bay Area that day on Google.
That was the first time I'd ever heard it, today is the second.
little hollywood is old-school. was it company housing for schlage?
I've heard of Little Hollywood. Isn't that where that crazy guy was driving all his neighbors batshit a while back (loud music, giant searchlights on his property, videotaping his neighbors' comings and goings), I'm almost sure this is where that happened.
"Barbary Coast" for the Financial District?
WTF?
Because that's where the pirates are?
Butt pirates. Arrrr.
According to the Chron they made the change because "Financial District" sounds like office buildings and lack of residential character... hmmm, seems to me that is a pretty accurate description of the are.
Well looky there ... the Rincon Hill neighborhood that has existed since the 1840s has been annexed by the douchebags at the realtors association who apparently just got off the boat into half Yerba Buena and half South Beach. Maybe they should ask folks who live in these areas before they publish this stuff and appear idiotic to the rest of the world.
Say nope to the acronym NoPa
The classic example is 'lower pac heights'. Think about that one for a minute.
I have a new neighborhood, it's called "Kissmyass" and its boundaries are your face.
I live on Market street, neither in the Tenderloin nor in SoMa. I call this borderland O-ma. Copyright, me.
Wait so TenderNob is bs and NoPa isn't? Either they both are or not, not one or the other.
I mean, I don't know if I'd go so far as to call it "tendernob," but there really is a sharp difference once you get north of geary. "tendernob" is no less appropriate than any of these other "new neighborhoods", IMO. i'm surprised they didn't include "little saigon"...but i guess realtors aren't as interested in those areas as they're mostly for-rent.
Isn't it Trendyloin now?
i think it makes sense to differentiate the "nopa" area from other parts of the western addition, because it's drastically different! the only thing i take issue with is the name "nopa"..makes me cringe.
I sold my place on Ashbury a couple of years ago - three doors down from Ben & Jerry's on Haight - and the realtors had the nerve to call that "Cole Valley". Really? Cole Valley now encompasses the corner of Haight & Ashbury? Ridiculous.
I've seen far too many people trying to claim that "Cole Valley" starts at Waller and Cole. As if the second you're not actively on Haight they can start pretending you're suddenly in some new neighborhood.
I think they just want to somehow prove some crazy legitimacy for their fake little neighborhood and since otherwise they don't have much claim to anything other than a couple blocks of Cole (which is mainly retail anyhow) they want to take the entirety of Cole.
People just seem to love resectioning every tiny little bit of the Haight until it's compressed into the trendy, overpriced shopping mall that Haight itself has largely become. Why everyone is in such a rush to cut out neighborhoods with actual history in order to describe how, while they love the idea of living in a place that gives them a falsely-earned sense of identity derived from events that happened forty years ago, they don't actually like anything about it and want to see it sanitized and reworked into something they do like and given a new name to inform everyone that they live in the whitewashed new section free of all that dirty, messy history.
Barbary Coast! Yeehaw! I can't wait to start my brothel up again! I'm all for this change. Finally, a place in San Francisco to call the Red Light District. =) Oh what's that you say? they had something else in mind? hah. You get what you ask for.
Christ. I hate real estate agents with a fiery passion. These people are vermin. Barbary Coast? Nothing else seals this city's fate as former real live city devolved into a mediocre theme park like dredging up the name "Barbary Coast", sanitizing it for the masses, and dumping it all over some overpriced prefab condos by the water. NoPA is just flat out racist. Western Addition implies black people so what better way to appeal to scared white yuppie types with too much money than to rename the whole neighborhood and rob it of it's identity?
That, or Western Addition is one of the largest areas and not cohesive either geographically or demographically. NoPa is not "the whole neighborhood." It's the part of Western Addition that is west of Divis, which is pretty much flat all the way to Stanyan, and has a particular medium density flavor of housing, with well-defined geographical limits (panhandle, park, the hill next to Kaiser, which if I call it Anza Heights will probably kiill you).
A NoPa defender! Gross!
Western Addition implies black people
Wait, who are these black people in San Francisco you speak of?!?
Mainly flat?
They don't call it Lone *Mountain* for nothing...
What drives me nuts is that what most people call "nopa" doesn't include anything that's actually north of the panhandle.
Exactly. The Haight extends up to Fulton and over to Masonic (of course, the upper/lower Haight boundary is always going to be fuzzily the area around Buena Vista Park and, well, the hill). Most of the area that makes up "NoPa", i.e. the area between Masonic and Divisadero isn't really all that adjacent to the Panhandle.
well only a small portion of the Western Addition have the black people. MOST of the western addition is now yuppie territory.
Why anyone pays attention to real estate agents is beyond me. Never before has an entire industry engaged in such a colossal circle jerk of fail. Those who can, do and those who cannot get their real estate license and leech off society.