Virgance Equinox Party at 111 Minna Tomorrow Night

equinox.jpg SF Beta, San Francisco's largest monthly start-up mixer, presents Virgance Equinox at 111 Minna tomorrow night from 5 to 9 p.m. Virgance is a company that seeks to promote world-changing activism campaigns using market-based methods that are profitable, scalable, transparent, and effective.

Tomorrow night, Virgance will be showcasing their new campaigns, such as One Block Off The Grid (1BOG), and they will be launching something new. The event is sponsored by Good Magazine and groSolar, which will prove to be a great opportunity to "mingle with entrepreneurs, activists, hackers, public figures, press, and the entire Virgance team." Buy tickets; RSVP on Facebook.

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I wish I knew what this sentence meant:

"Virgance is a company that seeks to promote world-changing activism campaigns using market-based methods that are profitable, scalable, transparent, and effective."

I know, deciphering press releases can be challenging sometimes. Their very wordy About page might shed some light?

A few assorted things that we will do:

* Take all of our financial data (salaries, budgets, revenues, etc.) and post them publicly online.

* Build social web applications on top of a platform that auto-deploys our apps to Facebook, MySpace and other open social platforms.

* Work to amplify the power of our large network of passionate users.

* Find ourselves not even bothering to make moral arguments in favor of sustainable business because our economic arguments will have already won the debate.

* Make mistakes in an embarrassingly public way, and then use the public feedback to learn more from each mistake than any other company.

* Make activism and civic engagement more fun, more effective, more social, and more widely embraced."


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Virgance? Did they hire the el-cheapo brand consultant off Craigslist? Throw darts at a horoscope? Or just pick letters out of a hat?

It's a Star Wars (prequels) reference.

Right sidebar: http://www.virgance.com/about.php

quite apt when you consider that there are high levels of mistrust re: them in the nonprofit community.

Do tell! I had never heard of them before. Could be a good follow-up story.

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Holy crap.

You have to read that ENTIRE page.

"The Odyssey of Virgance" ???

"The way our world currently works is not sustainable. That statement is left purposefully vague, because there are many different ways to measure sustainability, and we’re interested in all of them. ... In short, we think of Virgance as “Activism 2.0″. ???

These guys seem WAY more full of themselves than anything else. No way would I do business with this outfit, based on this page.

Besides, doesn't everyone know that Episode 1 sucked?

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Unless it's an April Fool's joke. But wasn't that last week?

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