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A group that bills itself as the Marin Breastfeeding Coalition has started an unusual campaign in Marin County to get women to breastfeed their babies. In the next coming weeks, life-sized cardboard cutouts of woman breastfeeding will be put up across the North Bay, with cutouts of the making their debut this week at The Village shopping center in Corte Madera. (To check out images of the ads, go here and here.)
Lactation consultant and coalition member Susan Martinelli had this to say:
"Breastfeeding is recognized as the standard for infant feeding by all major health organizations ... milk provides the best nutritional, immunological and emotional nurturance for the normal growth and development of babies. No manufactured formula offers anything close."
What's more, breastfeeding keeps you thin. Or so we hear.
While this sounds like a nifty campaign -- although we must remember that not all babies can suck from their mother's tit, so no shame to the mommies out there who do not breastfeed -- it does have a disturbing disclaimer. Each cut-out figure has a sign that reads, "When breastfeeding is accepted, it won’t be noticed."
This just isn't going to happen. If you breastfeed in public YOU need to be okay with the occasional turn of the eyes. Really, you have your boob out and a baby attached to it, and although there's nothing wrong or unnatural about that, you will get looks. You will. That's just how men (and a few randy ladies) are.
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It's good of these groups to remind us how bodies work. This is right up there with that recent ad campaign that reminded us not to sneeze on our hands.
im less concerned with the phrase at the bottom of the sign than the way that woman looks. I mean, really? Did we have to do the american apparel girl who just woke up from a drunken night out in some random alley look? i would much rather be caught in public breast feeding then wearing that outfit
She can barely hold that kid. And that shoulder strap is not far down enough by any breast-feeding standards. How dare she. How day they. Revolution, etc.
Those guys checking out the ads look leche-rous. haha. Leche makes me laugh.
If this was Total Recall it'd be tres leche-rous. Get it? Get it?
I am totally going to steal one of those and have sex with it.
That baby is huge.
Looks more like a PSA pushing birth control than a pro-breast feeding advert....
Need to get a little higher resolution and a little more MMILFy (double M intentional).
I lost fifty pounds in one month breastfeeding. I wish I was STILL lactating (although my teen son is probably glad I'm not). WOO HOO, put down the PS3, mommy needs to lose ten pounds!
Never did it in public, though.
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put down the PS3, mommy needs to lose ten pounds!
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Ok, that visual gave me a cold shiver. ;-)
The model looks like she belongs in a tranny club.
Christ- those shoes are about size 13.
What a worthless waste of time group. Most women breastfeed by choice, because it's cheaper and better for baby. those who don't out of choice are ignorant and self centered and won't be changed.
Breastfeed your babies anywhere, just please cover with a blanket like a normal decent human being would do. Think of your own privacy too.
Noone likes people watching them while they eat, even dogs.
Just to clarify things: the photo placed next to the story above belongs to Breast Feed- Be A Star (a London based BF promotion) not to the Marin Breastfeeding Coalition. Our ad campaign shows regular moms (dressed in jeans and t-shirt) breastfeeding their own babies. The “real” campaign cut-outs will debut Wed. Jan 28th at The Village Shopping Center in Corte Madera—come see what all the commotion is about. [The Sfist photo certainly attracts attention though!]