MillerCoors Responds to Marketing Allegations

Sparks.JPG

We just heard from MillerCoors spokesperson Julian Green, who tells SFist, "We respectfully disagree with their inaccurate allegations about the marketing and sale of Sparks," and would we please tell their other side of the story. Sure thing, Julian! Anyway, Green shared with us the official MillerCoors press release, which claims, among other things, that "MillerCoors voluntarily agrees to reformulate Sparks." (The $550,000 payment isn't penance so much as it's to "cover the cost of the investigation.") Also, the marketing and creation of Sparks was, obviously, approved by federal regulatory authorities, but MillerCoors says it decided to "reformulate the product" due to nagging by the buzzkill AGs. So there.

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