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Sure, it's a commercial, and there are those of you we know will be all "boo commerce/capitalism/consumption!" (shouldn't you be at Burning Man, hippie? Aw, we kid!) , but, damn, we still think local ad agency Cutwater did a bang-up job convincing this correspondent that local (for now...) company Levi Strauss & Co will do more to make us beautiful than a full fleet of stylists.
God, why are we being so defensive? This correspondent just thinks it's a neat commercial from two groups of local folks, and wanted to share it with y'all. C'est tout.
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Cool commercial. Plus it featured muni almost hitting people, so it's like reality programming.
I actually encountered a nice muni driver last week, while riding Muni to SF BMW motorcycles to pick up my ride.
She stopped me from putting in $5 into the toll (I didn't have correct change), and indicated that I should keep the money. I did. And I slipped it into her jacket on the way out with a "thanks."
Trying to social-engineer niceness back into Muni...