Quantcast

Underdog Confusion No More

udog.jpeg Sunseteers have a lot of crosses to bear, among them crappy weather, the N Judah, and that pitying look people get on their faces when they tell people they live in the Sunset. But here's a small triumph -- soon the crippling market confusion they experienced by having two completely different restaurants with nearly identical names within two blocks of each other will be assuaged.

No more will folks try to order organic vegan sausage at Underdogs Bar and Grill (1824 Irving), nor will Underdog (1634 Irving) have to endure patrons stomping in and yelling "We're here to watch the game, BRO! WOOOOO!"

That's right, in what must have been a furious game of nomenclature chicken, Underdogs Bar and Grill blinked. SF Weekly is reporting what sounds like a fairly, hmm, laid back (?) rebranding strategy, as the owner is "offering a $500 for the best new name/concept. Just show up tonight between 8:00 p.m. and midnight (and) make your best pitch."

That's not much time to come up with a 500-buck winning name, but we're sure SFist readers are up for it. Any of you been there (or to its predecessor, the truly awful Peko Sushi) and are inspired to propose a new name? (Not that wed disdain proposals from those of you who've never been there, of course.) Face it, this is as close to Restaurant Wars as most of you will get, so hit us with your name ideas in the comments.

Contact the author of this article or email tips@sfist.com with further questions, comments or tips.

Comments [rss]