June 26, 2008
Tilt, Where Are You?
(By Eyleen Tavy)
Somebody amend the Constitution, already! Even as one right is affirmed, another is torn from our grasp -- the right to manufacture pre-mixed caffeinated energy drinks.
That's right, "Anheuser-Busch said it will reformulate its popular 'Tilt' and 'Bud Extra' (oh god they call it 'B to the E', we are cringing SO HARD right now our desk chair might go up our ass) brands to remove the stimulants they currently contain." Thus making them just plain old "bold berry flavor"ed booze.
If we learned anything from the "reformulation" of our favorite shampoo, it's that when reformulation is threatened, buy up as much of the old stock as possible. Since we work in the Civic Center area we have no shortage of liquor stores to scour. So off we go.
Ok, that's a lunch hour we're never getting back. And guess how much Tilt or B to the MFing E we found? NONE. Guess how many store owners who looked at us blankly, or just laughed when we asked? ELEVEN.
So where's the Tilt, San Francisco? Where's the Bud Extra? Tell us about a local liquor/corner store where we can try this soon to be forbidden ambrosia in the comments, and if (do we dare to hope? Yes, dare!) there's a bar that serves these EXACT beverages, you've GOTTA tell us. And then promise to meet us there.
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I wonder if the reformulation is due to the fact that the legislature decided to increase the tax on "flavored beer." A bunch of companies are up in arms about it.
Anyone who doesn't drink Stella is a poofter in my book.
They are as embaressed to sell it as one would be to be caught buying it.
Um, I live in San Francisco. It's been decades since I've thought about, let alone drank an Anheuser-Busch product. I've never even heard of the products you've described.
surprise! there's an entire world outside of yours!
I've had Tilt. It's just a wannabe Sparks, nothing special.
What's a Sparks?
Sparks is pretty much the original caffeinated malt liquor, certainly the most popular. It's made in SF so you can find it all over the place. It's somewhat harder to find in other cities.
Uh-oh. I think I agree with TAYM. All these drinks were made up by some jerk in the marketing dept seeking to increase market share. What's wrong with a good local brew?
Why buy sparks when you can have Juice or whatever it's called. It's bigger and a 10%+. If you are going to enjoy a crappy product that fucks up your stomach at least get your money worth
I just sprinkle some crystal meth in my Anchor Steam or Wiedemann Hefeweizen and I'm good for the weekend. No need for Sparks, Tilt or Bud Extra.
Whoo Hoo icbalaam. I raise my glass to you in a virtual toast.