SFist: Cody's Out/Ferrari Store In

rajbot

Wed, 25 Jun 2008 15:15:26 -0800

you're thinking of Chrome bags. if you meant to type 'some kind of horse', you are very close -- i believe it's a sphinx (Ferrari has a horse logo).

wsanders

Wed, 25 Jun 2008 11:06:03 -0800

Aren't those Ferrari seat belt fasteners on a lot of the messenger bag man purses I see? There is some kind or house or something.

rajbot

Wed, 25 Jun 2008 09:13:45 -0800

If Sacramento can support a Hard Rock cafe (yeah, Tesla's from there, bitch, so just shut it), I'm sure SF can manage to keep a measly Ferrari store afloat. OR ARE YOU THE CITY THAT DOES NOT KNOW HOW

R5T2

Tue, 24 Jun 2008 20:01:13 -0800

who wrote this article? It takes a good deal of arrogant ignorance to lump Nascar and Formula one together, but you managed to do it. Cody's was open for about ten seconds in the Planet Hollywood space, hardly a meaningful relationship with Stockton Street, and that location was made possible due to the delusional and obviously irresponsible sugar daddies from Japan. Union Square in San Francisco can be a token trophy location in the states for a multinational retail chain to look like they're on top of their world domination plans, but only time will tell if they'll receive enough foot traffic to pay the bills.

steveheggie

Tue, 24 Jun 2008 19:09:30 -0800

BTW: The new Ferrari Store will have two restrooms. I've seen the floor plans.

steveheggie

Tue, 24 Jun 2008 18:58:10 -0800

Keep in mind, outside the US F1 racing is one of the most popular sports. Union Sq has tons of foreign tourists looking to spend cash who are prob F1 fans. In addition the Bay Area has many Ferrari owners and a Ferrari dealership in Marin, I think this store will do fine as all the European Ferrari Stores are doing well. Over the next 5 years Ferrari has plans to roll out about 40 of these stores. Two other locations have just opened in the US in the past year and another in Honolulu in a few weeks. What could really hurt this store is not the merchandising, but the new Stockton St subway slated to start construction fall of 2009. The environmental impact report for the subway construction has that section of Stockton closed to vehicular traffic for about two years and much construction anticipated for the new subway stop between Ellis and O'Farrell. I see construction barricades hiding Ferrari's storefront for a long time.

ChesterY

Tue, 24 Jun 2008 15:36:10 -0800

Folks shopping for Ferrari-branded gear are not necessary (necessarily) wannabe Ferrari owners. A lot of it is all about being a Ferrari Formula 1 fan. Puma must be very worried about the massive sales drop they will see in their BMW/Williams gear at their Market Street store. Also: who knows what will replace the Cody's on Shattuck, but since it was there for a grand total of about 34 seconds, I guess it'll end up being called "the vacant Cody's Book's store" instead of "the empty Eddie Bauer," which it had been for ages.

bluecanary

Tue, 24 Jun 2008 13:59:57 -0800

After the baffling rise in the popularity of NASCAR, it wouldn't surprise me if the Ferrarri store turns out to be a major hit with the skoal-chewing, ballcap wearing crowd.

DC1974

Tue, 24 Jun 2008 13:49:48 -0800

As a pedestrian and bicycle advocate, I would so take an 1980s Ferrari in a hot minute. I wouldn't use it as a daily driver, but nothing is sexier than a red Ferrari. As for Cody's? It sounds like they just had several bad situations happen at the same time -- tripling rent on 4th Street, retail problems on Telegraph and a (perhaps ill-advised) sale to a Japanese investor who couldn't weather the number of changes at once. All those store closings and movings had to eat up a ton of money.

mpantone

Tue, 24 Jun 2008 13:22:06 -0800

I don't think most of the people who will shop at the Ferrari store would be actual Ferrari owners. In any case, I see this as more of a Santana Row-type store rather than Stanford.

wsanders

Tue, 24 Jun 2008 13:20:55 -0800

Ooops, sorry, I read TFA after I posted. Thought it was the Cody's on Shattuck. A Ferrari store on Stockton is way way way way less a WTF!? than a Ferrari store on Shattuck.

wsanders

Tue, 24 Jun 2008 13:12:01 -0800

> Are there any other great bathrooms in the vicinity? People's Park?

bluecanary

Tue, 24 Jun 2008 13:08:14 -0800

jcbalaam: try Bloomingdale's. They have great bathrooms that are each enclosed room (for women, anyway). Also, Saks Mens Store is good, Nieman's, etc., etc.

The Angry Young Man

Tue, 24 Jun 2008 12:47:37 -0800

The Ferrari Segway was the final straw. I am now a communist.

icbalaam

Tue, 24 Jun 2008 12:42:58 -0800

I loved that Cody's location. I'm sad to see it gone. It was the only place downtown I could the bathroom in peace. Are there any other great bathrooms in the vicinity?

Agent510

Tue, 24 Jun 2008 12:22:54 -0800

Sounds like this store, like the one in Vegas, will sell Ferrari clothes and swag. I just don't get how there's enough of a market for this. Buying expensive Ferrari gear if you don't own the car (i.e. aren't "in the club") just seems pathetic and probably will only happen rarely. Yet it doesn't seem like there are enough Ferrari owners to keep a whole store going, much less Ferrari owners who feel the need to show off their club "membership" (perhaps to hide their need for small condoms and Rogaine). This is one of those businesses that belongs online, not in a high-rent store.

ievans

Tue, 24 Jun 2008 12:02:45 -0800

The emotion of the Ferrari world, for me, is disgust. Still, somebody should set up a camera outside the store to take pictures of the clientele. It'd be a fascinating gallery of douchenozzlery.

RobInSF

Tue, 24 Jun 2008 11:52:52 -0800

I think it takes about 14-16 months for one of these well funded debacles to go under. Most businesses do the big hoo-haa launch, then they sit around twiddling their nuggets waiting for people to show up. And when they don't they start to ramp down after about 8-10 months. I think the line in Vegas is 2:1 for October 2009 as the shuttering of this whatever it is and a new sign for yet another cell phone store.

KatyG

Tue, 24 Jun 2008 11:50:20 -0800

Katy predicts: The Ferrari store will lose a not-very-great amount of money for two years, then Ferrari will decide to move the store to the Stanford Mall because nobody who buys or drives Ferraris in the Bay Area lives in San Francisco.

bluecanary

Tue, 24 Jun 2008 11:35:59 -0800

"size-small condoms and a bevy of Rogaine products" HA.

gjtorikian

Tue, 24 Jun 2008 11:26:49 -0800

This is very sad. If Moe's and Pegasus go, it's all over.