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Some folks at Kotaku think it might be viral marketing. I don't care, it's fun. :)
http://kotaku.com/5009561/indiana-jones-and-the-giant-lego-boulder
Viral marketing for what? Five guys and a bong do not a great idea make.
Bravo.
Someone in the Kotaku comments pointed out there multiple camera angles, but viral marketing or not couldn't they have done better (more round) ball?
cyrstalskull!!cyrstalskull!!cyrstalskull!!cyrstalskull!!
I was thinking when I first saw it: these guys have no plan on stopping that damn thing and it's either going to hit someone or somebody's car. I'm not sure how heavy it would be, but there's enough mass behind it that after rolling down a hill it would have the chance to do some real damage.
Cute idea, but doing this on a random hill is really an asshole thing to do. They should all be fined for their level of collective jackassery and wanton disregard for public safety and other people's property.
Also, I mean, running away from that thing, even with a spotter, is a great way to get yourself run over. Didn't their parents ever tell them not to play in the street?
oh wow
is that potrero hill?
potrero hill is so wacky!
bad dates!
This was a permitted film shoot. Obliviously.
That means that tow away signs were posted the day before and then were taken down for the shoot.
There's about ten other things wrong with the idea that some dudes got together with their Legos one day.
El fako. Obliviously.
http://kotaku.com/386069/lego-indiana-jones-site-unearthed
Here's a similar permitted shoot in S.F.
Less fake:
http://www.youtube.com/watch?v=2Bb8P7dfjVw&feature=related
I like "obliviously" a lot as a word, but not when applied to me! Whah!
(ps - yes, I was dumb to be suckered in. I'm blaming the box wine, cheap crap...)
The basic problem is that you can't do anything in this town without somebody avec a full frame Canon 5D ($2000+) and an "L" zoom lens ($1000+) catching you doing it. I defy you.
The case for styrofoam:
http://www.flickr.com/photos/87457200@N00/2507771708/
Gaps on the foam:
http://flickr.com/photos/chasingfun/2476629848/sizes/o/
Makes sense, because, just from my own childhood experiences, a real ginormous LEGO ball, if rolled down a hill, would start to disintegrate.
Viral is so mid-2000s, now it's just being exploited and we're all gonna hate it.