You Cannot Has TransLink

Apparently San Francisco is still pretending that this TransLink thing will work someday, but we don't know why. Muni just released a statement (dated April 4, 2008 -- A MESSAGE FROM THE FUTURE!!!) letting us know what we already know: it doesn't work. We know this already because Muni has adorned every single one of their buses with multiple copies of a "TransLink is not Ready" poster. (Where've we heard that before? Oh, yes, the entire last decade.)

This is possibly the most ballsy example of reverse-psychology advertising we've ever seen. (With the possible exception of their "memento mori, Vawanda" campaign a few months ago.) You've got a rolling billboard at your disposal and you want to get the word out about your impending release, so what do you do? You blast your customers with the message that they can't have it. Genius!

And let's say, hypothetically, that someday there actually is some kind of working system called TransLink. Do you think Muni will take down the posters? As we've seen, they have a bit of a problem with posters that are waaaaay out-of-date. Another jorb well done, Muni! We wonder if anyone actually paid to have those posters put up. Other than, you know, all of us.