Yes! That's Right! You Have a BART!

Today we're not going to be talking about just any BART. We're going to be talking about your BART. Well, technically, it's myBART; and we're astonished to report that it's actually a rather good idea. Here's how the website describes itself:

myBART sends out a free weekly email full of entertainment news, ticket giveaways and big discounts to events happening close to BART stations.

Holy crap. A transit agency ... that actually provides you with reasons why you might want to use it. That's ... actually ... wow. We're speechless. Check out the list of interesting BART-connected destinations, events, and weekly discounts. And hey, don't forget to enter their contests to win stuff like a $50 BART ticket, or free airline tickets departing from SFO, the BART-connected airport.

Well played, BART. Well played. You win this round.