Kool-Aid and Reebok Team Up, Millions of Young Foot Fetishists Are Born:

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While perusing Nature abhors a vacuum, which shame on you for not reading, we came across these beauties. You see, in a bizarre move, Kool-Aid has joined efforts with Reebok to create Kool-Aid scented shoes. Because: why not? According to Gizmodo:

In one of the most unnatural and nonsensical exercises in cross-branding, well, ever, Kool-Aid has teamed up with Reebok to create Kool-Aid scented shoes. Yes, now your feet can smeel like grape, cherry or strawberry rather than like sweaty death like they do now. Apparently, they went on sale at the start of the month, although I can't imagine anyone actually buying them. Seriously, someone explain this to me, because I'm having a lot of trouble wrapping my head around this one.

Totally. This is the dumbest idea in the history of ever. That said, we would like two pairs in a size 11. Now.

UPDATE: Check out more Kool-Aid shoes, including grape-flavored, here.

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Comments (2) [rss]

i don't care about the scent, i would buy a pair just to have mister kool-aid smiling from the side of my kicks.

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I didn't think anything could top Fruit Loops Cereal Straws for junk-food-related uselessness.

That said... OMG GRAPE!!!

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