November 24, 2007
FreeRice.com: Pukka or Factitious?
This holiday weekend we've put aside the the more common charitable activities in favor of FreeRice.com, a web-based word game that purports to feed the world's hungry.
The game is simple enough: it presents a word (supposedly an English word, but we have had our doubts on occasion) and a list of four potential synonyms. Choose correctly, and ten grains of rice appear in a wooden bowl in the developing world. Three correct answers in a row inflates your score/ego by one point. Choose incorrectly and you lose a point (don't worry, though--the Third World gets to keep its rice). According to the FreeRice people, everybody wins: we get more words, they get more rice. And it's all paid for by advertisers such as Reader's Digest and Toshiba.
We admit that our motivation has little to do with aid to the less fortunate, and even less to do with improving our vocabulary. We simply wanted to trounce our savagely competitive word-game-oriented grandmother. Which we did: for one brief, shining moment, we attained a score of 49--"it is rare for people to get above level 48," the FAQs tell us.
"Improving your vocabulary can improve your life," say the FreeRice folks. Bitter experience has made us less sanguine: testing our improved vocabulary down at the local watering hole, we found that our newfound conversance with temerarious periphrasis was somewhat escharotic to our fellow patrons, and we barely escaped a retrose and edentulous expulsion from the establishment.
We hope FreeRice's claims about alleviating world hunger are better-founded than their claims about better living through word power.
Our newfound vocabulary has not yet brought us the benefits of "better e-mails and business letters" or "higher scores on tests like the SAT" (Warning: a grad-school-aspiring guest was traumatized by the resemblance between FreeRice and the GRE). And the jury is out on how to make foreign aid as effective as possible (see, for example, the long-running and often acrimonious debate between celebrity economists Jeffrey D. Sachs and William Easterly).
And we're slightly creeped out by the game's grip on us--it's a classic example of "persuasive technology" (shiver), according to Adam Tolnay of Stanford's Persuasive Technology Lab. Tolnay writes that "The persuasive elements that make Free Rice so potent are the simplicity of the message (highlighted by visuals that graphically sow the grains of rice to be donated in a stylized bowl), the ease of use of the site (ie simple multiple choice questions one after another), the transparency of the transaction (you play, you learn, advertisers on site donate, hungry people get rice)."
Hey, we understood all of those words!
P.S. This image shows 100 grains of rice, about 1/2 teaspoon, our earnings for knowing the words bellweather, foulard, sylvatic, hebetude, llano, brindled, chiton, complot, knout, and, appropriately, blowhard.
P.P.S. Our admittedly shaky arithmetic indicates that there are 11,200 grains in a pound of rice -- the whole family has been clicking away all weekend and we're almost there.


Listen you bellweather,
I'd like to take my sylvanic knout and beat the chilton out of your brindled complot on the llano.
Take you dolorous lumpenproletariat bibblebabble, and kramensticken your dinglekugels.
BTW, How much rice did I earn?
It seems a little grotesque: "I'm a starving orphan and I really want to eat, but first I must wait for someone to play a little game."
No, mattymatt, the food only goes to altruistic starving orphans, not the bitter ones.
"I'm a starving orphan, and I really want to eat, but first I'll help others improve their vocabularies!"
The site is Bonorific.
BONORIFIC
(Bän′ə rif′ik)
adj.
Definition: Of, relating to, or characteristic of U2 frontman Paul David Hewson or his charitable works.
Example: "Handing out turkey dinners at Glide Memorial was so fulfilling, I felt almost Bonorific."
[Entymology - Latin]
(Note: Not to be confused with bone-a-rific.)
I not play but use lot of my wages I would had made in 6 hours time doing game. I fed big village not 1 bowl rice but now no big words. I lose job because words not big. Now I hungry.
Is there a game I can play to keep them from having so many dang babies?
I'm getting sick and tired of Wsanders always coming up with comments that are better than mine.
Cool site... I have donated 830 grains of rice. 4 teaspoons of rice. 4 is better than nothing. Plus I learned what the word natter means.