October 18, 2007
No Halloween in the Castro PSAs
OK, like, there is so going to be a party in the Castro. There just is. We all know that, right? Right.
The crafty anti-Halloween PR campaign out there right now exists merely to get your more unsavory types to look elsewhere for Halloween mayhem. Which? We admire. Like trying to convince your dork friends that you're staying home for the night, when in fact a total rager is going on at a popular kid's house. (It's so DeGrassi High!)
Even Chronicle cartoonist Michael Capozzola (who we've heard of) and "artist" Donny Lumpkins (who we've never heard of) have gotten in on the action, emceeing the following PSAs.
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I love my pro Castro Halloween PSA:
http://www.youtube.com/watch?v=G5e6LZlCVAw
It costs the city thousands to produce this youtube quality video, while mine was zero! (but a loss of two hours of sleep last night)
Niice :}
Wow, watching those, I feel like I just time-warped back to, say 1986. Seriously? Doesn't this town have some world-class designers and copy writers?
I half expected Michael to wrap things up with, "And THAT'S ... one to grow on."
Word has it that the videos were produced in the KRON studios... that's more likely the reason why they are Youtube quality at best.
Anyway, KRON is one of the sponsors for this "no Halloween" thing, and I don't think any other local station wants to show that material on the air since it was produced by a rival station. Plus, who watches KRON these days? Just full of Dr. Phil, and people beating the crap out of each other.
This is what's known in advertising school as a 'call to inaction'.
So weird.