September 4, 2007
SFist Photo: Fallen! Gmzeeo the Great has Fallen!
Gmzeeo is now RVCA. Or, in English, Amaze is now Ruca. Do you like the flattened box window display? Hope so.

The shut down clothing store at the intersection of Haight and Ashbury that became the roost for homeless pigeons and controversial graffito? Well, as of last week, it's now ... a different clothing store. Why was that a big deal? See you after the jump.
I am become RVCA, destroyer of Gmzeeo

Some people had issues with the art/graffiti painted on before Ruca opened. Some Haightians felt that anything that looks like graffiti, whether authorized or not, encourages illegal graffiti, ala the broken windows theory. So Gmzeeo died an early death. But many many passersby thought the tag was cool.
From Gap, to empty storefront, to Gmzeeo, to empty storefront, to Ruca. The cosmic ballet goes on.

And he cried out in a powerful voice, "Fallen! Babylon the Great has fallen! She has become a home for demons. She is a prison for every evil spirit, every unclean bird, and every unclean and hated beast.


Geez, I thought that the upper haight needed more abandoned stores with authorized tags, so that some of the losers that hang out on the street would have some place to go after being kicked awake in the morning by real shop owners/managers.
Of course now, those flattened boxes will be hot comodities for the losers and they'll break the windows to get them.
My unofficial pol found zero of eight friends thought that was a cool tag. One friend wanted to find the posters who thought the tag was cool so he could go to their house and tag their windows and their cars...