Now Boarding Group A.... Out Of SFO

Today's the day! They've finally restarted Southwest service out of SFO, so those of you who hate to schlep all the way to Oakland so you can stand in line for a non-guaranteed seat assignment can rejoice. Gavin Newsom said it was good for the environment to have Southwest at all three Bay Area airports so people can go to the airport closest to their house. We hope Gavin's taking BART or Caltrain to his Southwest flight (since flying is so green).

Southwest has gone a little nuts about the news themselves -- are you also getting emails where they're giving you triple Rapid Rewards credit if you book a ticket online out of any Bay Area airport, or this fly three trips from SFO to LA or Las Vegas and get a free ticket? Plus these crazy fares! $39 to San Diego? Are they worried people aren't going to fly Southwest or something? So not a threat -- have you seen those lines in Oakland??

So it sounds like Oakland's going to stay the main hub, but if you're flying to SoCal or Chicago, you've got a Southwest SFO option. SFO flyers, (ding!) You are now free to move about the country. (We always really liked that advertising tagline.)