SFist: Just When You Thought it Was Safe to Buy Sharks Merchandise

ievans

Wed, 25 Jul 2007 21:45:01 -0800

I give it a B-. Better than it could be (I'm glad it's essentially the same logo), but boy is it going to look dated in 10 years (and not in a good way). I'm not a big fan of the orange, or the tail on the shark in the full logo. The fin patch is really nice, though. The problem here is that, absent a classic design like the original 6 teams, any graphic designer trying to update the logo will be trying to make it look new. And that means, in this day and age, "3D and dynamic", and influenced by comics and so on. If someone came up with the Bruins B-spoke now, or the Canadiens stylized "CHC", a lot of people would find it boring. And apparently boredom is the reaction to the Capitals news unis, which I think are pretty good, actually. Much less busy and dull. The new Bruins logo and sweaters are the high-water mark so far. I'm hoping the Canucks go back to their old, old school "C made with hockey stick", which were their 3rd uniforms this last year, and are really awesome.

ievans

Wed, 25 Jul 2007 21:28:20 -0800

It's hockey. Who gives a shit? Hockey fans. Like, duh!

guest

Wed, 25 Jul 2007 18:57:56 -0800

It's hockey. Who gives a shit?

guest

Wed, 25 Jul 2007 16:47:57 -0800

At least it's a relatively minor change, but it's in the wrong direction. Too cartoony. I don't even know if cartooning it up is a trend that'll last. There are a few NBA and NHL teams that had pretty cartoonish logos for awhile and eventually "rolled back" to something more dignified (the Toronto Raptors and Phoenix Coyotes come to mind)

Hodge

Wed, 25 Jul 2007 12:55:55 -0800

Nice Eddie Shore reference. Somewhere, the Hanson brothers are celebrating by putting on the foil.