SFist: For Your Viral-Marketing (Dis)Pleasure: Cloverfield

guest

Wed, 11 Jul 2007 19:39:47 -0800

This viral marketing campaign really is cool. The Gossip Rag has started a "Clover Watch" to track the latest surrounding the project. Pretty interesting. http://www.thegossiprag.com/category/cloverfield/

guest

Wed, 11 Jul 2007 10:36:59 -0800

Its directed by Matt Reeves. You know, Matt Reeves from Under Siege 2: Dark Territory?

Brock

Tue, 10 Jul 2007 22:35:12 -0800

Don't get me wrong: I LOVE this trailer. I just felt bad inflicting viral sutff on you guys. But not really, since it's a pretty boss clip.

guest

Tue, 10 Jul 2007 22:32:44 -0800

Sorry Brock, I agree with guest premiere, this rocks! After the boring summer retreads this year, I am craving new stuff!

guest

Tue, 10 Jul 2007 21:35:03 -0800

jj abrams is really an outstanding producer. LOST has been great (and it managed to bounce back after a lame first half of Season 3) and his saving of Star Trek is going to kick ass. this trailer and marketing campaign is genius, and it is involving the audience in the narrative in new ways just as LOST did. Standard bullshit no longer works. Time to innovate, old schoolers. Cynical bullshit no longer works either ;_)