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June 15, 2007

Green Wombat's Got The Goods On The B of A/Redwood Forest Foundation Deal

lorax-has-help.JPG

Looks like Seuss' beloved Lorax has some help in speaking for -- or at least about -- the trees.

Green Wombat was at the Bank of America / Redwood Forest Foundation announcement yesterday, which took place at the "urban redwoods" next to the Transamerica Pyramid. As part of the bank's $20 billion "green lending initiative," it's providing 100 percent financing to the non-profit for the acquisition of 50,635 acres of redwood timberlands in Northern California--the nitty-gritty details of which seem innovative and green (and are available within the article).

Green Wombat itself is a blog we've recently discovered that follows the cross-section of business and the environment. It's the brainchild of Todd Woody, an assistant managing editor at Business 2.0 magazine here in San Francisco. Good stuff.


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