Cyclists: Let the Backlash Begin (or Not)
Muni Ticket Agent Arrested After Assaulting Juvenile
So Much For That Plastic Bag Ban
Verizon Droid: Big Deal? Or Just Another Late Arrival Rival?
Feinstein : Will She Or Won't She?
A realtor called Chris Iverson was commenting on the "death of the newspaper industry" over at the 3 Oceans real estate blog.
You may think "who the hell is this guy" to comment on the state of ink media. We'll tell you: He's one of the guys that pays (or perhaps used to pay, based on the entry) for ads in the classified sections of newspapers. From his entry:
I ran ads in the Palo Alto Weekly and the Open Homes sections of the San Mateo County Times (local paper) and San Francisco Chronicle. And the results? Out of 52 groups over two weekends, a total of zero came because they saw an ad in a newspaper.
This built on similar recent experiences he'd had.
Anecdotal? Of course. But it's an excellent, concrete example of how online products (in this case, MLS sites) eat into newspapers' traditional revenue streams.
add to stumble upon
add to reddit
tweet this
post to facebook
That makes sense -- why on earth would a person thumb through real estate ads in a newspaper? You might as well just drive around town looking for "For Sale" signs; it would be like buying a car by glancing at a handwritten list of model numbers.
Ah, ummm, ahem.......DUH ??
I scan the newspapers, but more often than NOT, I go to CRAIGSLIST.COM and click "real estate" and see the pictures of the properties.
Newspapers are becoming passe, darlinks.
Even Grandma has a cell phone now, so with it !