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Pssst! See that black strip on your BART card? Does that maybe remind you of anything? They are very similar to the black strips on all those hard little plastic cards you carry in your wallet right? Like credit cards. Debit cards. Some supermarket membership cards.
And we know the implications of those things -- keep them away from magnetic stuff; keep them away from extreme heat, or the information may be compromised. So, back to your BART card -- ever occur to you that the same principles may apply? Geez, people! Think!
So, c'mon -- this is news? A local CBS affiliate reports that is IS, in fact news to the recent influx of new BART riders (a result from the MacArthur Maze collapse). Frankly, we have trouble believing that more than a small handful of people wouldn't have figured this out on their own. But the article implies that a bunch of these new riders have had BART cards erased and are now wandering around like little lost sheep (we're picturing a "Charlie on the MTA" kind of situation).
We're a bit amazed that enough people were this clueless as to merit a news segment. C'mon, CBS. Dig a little deeper.
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I guess Ric Romero's freelancing this week in NorCal.
Does coverage of non-news make the coverage non-news too?
Someone spent time on that graphic, yikes.
I think the story here is how easily the mag strip can be affected. I can leave my credit card next to my cell phone without issue, but if I put my BART card in the same pocket as my cell, it is rendered useless.
Then again, that is a mistake you only make once.
Not newsworthy, but not surprising. Lots of people in CA avoid public transit, and when a few of them end up being forced to use it for the first time ever, they probably get overwhelmed easily.
Yeah, you're right. And I'm guessing those are the same people who forget how to drive in the rain every year.
It's news to the same group of people who suffer mental gridlock the moment they step in front of a BART ticket machine.
But has your BART ticket ever been demagnatized? I tell you, it's a pain in the ass. BART doesn't replace demagged tix, they hire a subcontractor to do it for them (cuz those uber-helpful and friendly BART agents don't carry cash) and there are only (something like) 4 of the subcontractor stations across the entire BART network. And their operating hours are completley and utterly random. So if you do get demagged you end up on the slow train through BART beaurocracy. They never make it easy, do they?