The "No Duh" Story of the Day

In today's "No Duh" study of the day, the San Francisco County Transportation Authority determined that-- are you sitting down for this?-- a rapid bus system and better public transportation options will increase ridership along Geary Street. The study also determined that puppies are cute, Brooke on "the Real World" is crazy, and the Giants need more offense.

The study looked into the idea of creating bus only lines, either the center lane or outside lanes. One scenario envisioned would consist of two lanes towards the center with an island dividing those lanes with the rest of the road. Both scenarios would increase decrease traveling time by a little less than 15 minutes. Oooh.

Of course, the idea of fixing up Geary Street (part of the BRT plan) comes complete with pooh-poohing business owners, most notably David Heller, president of the Greater Geary Boulevard Merchants and Property Owners Association. He's saying that the lanes would eliminate some parking and that would be bad. They're so unhappy, in fact, it's part of the reason they want a recall of Jake McG.

If the idea comes into fruition, authorities say the whole thing could be finished by 2011.