The city of San Francisco officially kicked off its new 311 telephone service today. That means that you can simply dial these three digits (or 415-701-2311 if you are calling from a non-415 area code) for all non-emergency City and County of San Francisco governmental matters. The details. Or, as they say in the 213: "Burning building? Call 9-1-1. Burning Question? Call 3-1-1." Did the mayor actually talk to people calling in with questions about MUNI? Find out after the jump.