
Let's face it, in the peloton of American spectator sports, cycling got cracked off the back on the first climb out of town and is just now working its way back into the rear of the pack. Even with eight straight years of Americans winning the Tour de France, the biggest event in the cycling world, cycling has only the most tenuous of holds on the American consciousness. O'er the pond, the Europeans have more than a century of rich road racing history and cultural lore out front making a passionate pace.
One of the problems is that American race promoters and fans haven't quite figured out how to wrest maximum entertainment value out of a professional cycling race. Organizers of the 2007 Amgen Tour of California (TOC) understood this issue and came up with a great solution: circuit laps to finish the stages. Brilliant.
Circuit laps tap into a key metric in spectator sports: crowd density. You can have 300,000 fans at an event, but if that event is strung out over 100 miles then how do you maximize the entertainment value and the revenue potential? You don't. Only the diehards turn out, nobody makes any money, and the event withers.
JJ Haedo crosses the finish line with his third TOC stage win in the last two years. Note lead-out man Stuart O'Grady celebrating his teammate's victory in the background. Photo from velonews.com.
Ah, but take that 100-mile course, shorten it to 95 miles, have the riders circle around a town plaza or downtown area two or three times to make up the extra 5 miles, and now we're talking. Most people are just interested in the finish anyway, the fans get to see the riders up close and personal for much more than one 20-second rush of faceless jerseys, organizers can cluster fans into favorable viewing areas, and volume sales make the local merchants happy.
In Monday's Stage 1, the circuit laps and the mayhem and cycling fury they produced were the story of the day. Of course, so was the judges' decision to neutralize them.
Regardless of the neutralization, race organizers had the right idea and it worked. On Monday, thousands of fans witnessed some of the most entertaining racing in the history of American stage racing -- and the circuit laps carried the day.
Tuesday was more of the same, with the state capitol building as the iconic background for three 3.2-km laps around Capitol Park in downtown Sacramento to finish the 186.4-km stage. It was all there: intense teamwork and tactical maneuvering in the lead outs, individual courage and tenacity in the violent rolling scrum to the finish, and thousands and thousands of jacked-up fans. When the dust had cleared, Juan Jose "JJ" Haedo was the stage winner and Santa Rosa denizen Levi Leipheimer remained the overall race leader.
In addition to the inclusion of spectator-friendly finishing circuits, the television coverage provided by the Versus network has been nothing short of incredible -- though some disagree. Paul Sherwen and Phil Liggett are of course untouchable, but the amount of concentrated cycling action provided made the hour of coverage almost seem like enough. The quality of Versus' coverage shows a dedication to the sport and to helping viewers appreciate the finer points of cycling, such as the subtleties of cycling teamwork.
For example, as William Frischkorn of Slipstream came over the top in fourth place to grab four King of the Mountain (KOM) points at the second KOM checkpoint on state highway 128, Phil noted that Frischkorn didn't really want the points and had no interest in the overall KOM standings. Instead, Phil explained that he was just taking those points so that his teammate Thomas Peterson's rivals for KOM would not get them. Teamwork. It's beautiful in cycling.
Or take the finishing circuit laps.
After sweeping up the last tatters of an three-man breakaway, Team Discovery Channel led the peloton down Capitol Mall to the circuit entry on the doorstep of the state capitol building, with Georgie Hincapie looking to reprise his 2006 TOC Stage 2 victory. Then it was Quick Step surging to the front in support of their man Paolo Bettini, followed by T-Mobile, then Navigators as team after team came to the fore in hopes of thinning out the field and leading their sprinters out to victory.
In front of thousands of fans who had been watching the race for four hours on giant TV screens near the finish line and one annoying Guhvernator, the teams surged and fell back in a rhythmic pulse of wheel-to-wheel combat. With each lap, the pace seemed to get faster and faster so that by the last lap, the riders were leaning precariously through the corners and hammering like Peter, Paul and Mary down the straightaways. After yesterday's 60-racer pileup right under the finishing banner on the first circuit lap, we thought the racers might be a bit more conservative, but that was not the case. It was full-tilt boogie.
Coming down the final 200 meters to the finish, CSC sprinter Stuart O'Grady slingshotted his man Haedo right through the mad flurry of flapping arms and legs and into a stage victory. Teamwork? After Haedo crossed line he wasn't thumping his chest and screaming "me, me, me," he was looking back over his shoulder to acknowledge his teammates O'Grady and Bobby Julich.
This year, Haedo is riding for the best team in the world, Team CSC, because of the attention he gained winning two stages as a total unknown in last year's Tour of California. That's right, the TOC: kingmaker, baby!
Teamwork. It's just one of the things that makes professional cycling so exciting. Same with sprint finishes, hill climbs, and physical suffering. Stage rages are marathon events though, with plot lines playing out over days and weeks instead of 15-minute quarters and halves. The future of cycling in this country depends on whether Americans have the attention span for this complex, technical, and thrilling sport. Today the course, the riders, the fans, and the race coverage went a long way toward riding cycling up to the front of the American sports peloton.
Tomorrow in Stage 3, riders face the notorious Sierra Road climb as they pedal from Stockton to San Jose. Definitely worth checking out.



Nicely written. Though I'm still not interested in the sport, you at least explain why I should be.
here are all the ways to watch it. i think it's at 8-9pm each night.:
AT&T Home Entertainment - Basic Plus - San Francisco Not Available
AT&T Home Entertainment Plus - San Francisco Not Available
Clearbay Communications Archstone South Ma - San Francisco Not Available
Comcast - San Francisco Channel number 81
Comcast - San Francisco - Digital Channel number 81
DIRECTV San Francisco - San Francisco Channel number 608
DISH San Francisco - San Francisco Channel number 151
RCN Cable - San Francisco Not Available
RCN Cable - San Francisco - Digital Not Available
Satel South Beach Marina Apartments - San Francisco Not Available
DIRECTV - USA Channel number 608
DISH Network - USA Channel number 151
Jash, baby, thanks for compiling this list. Awesome work!
One thing though, we're pretty sure that the television coverage is from 7:00 to 8:00 p.m. daily, at least it is on Dish Network. We almost missed the Stage 1 coverage because the Versus website lists East Coast times.
A great recap of the race. Well, all except your comments about Paul Sherwen and Phil Liggett. They blow. If Phil Liggett say a breakaway is going to succeed, you know they are toast. They were better last night than previously, but only because they did not talk about Lance ad nauseum. I would still prefer somebody else.
gttim, dude, what are you smoking-- or maybe what aren't you smoking? Not only are Phil and Paul the best cycling announcers in the history of the sport, they are quite possibly the best sports announcers this side of Jon Miller.
They were both competitive cyclists, and Sherwen raced in the Tour de France. They know more about cycling than we could ever hope to know, and they have voices that lend gravitas and sophistication to the sport.
And we also beg to differ about Phil's calls on breakaways. We have watched/listened to every stage of the Tour for the last eight years as well as coverage of the last two Cali's and maybe once has Phil misjudged a breakaway, which is like Jon Miller making the call in the second inning about whether a starting pitcher is going to pitch a complete game.
We don't go in for hero worship, but every single time we're out on a ride, the graceful British accents of Phil and Paul are in our ears, providing play-by-play of every pedal stroke. They are magical.
One of the best things about Phil is his lingo. He's like the Gary McCord of cycling, always throwing out a few juicy verbal nuggets each stage that crack us up and immediately find their way into our vocabulary.
As for the Lance talk, well, the dude win seven straight Tours de France, I mean come on, that's like talking baseball without mentioning Barry Bonds (and yes, the comparison was totally intentional).