Political Junkie: The Om--- ?

Okay, this has been killing us all afternoon. So we were checking out the pictures from Gavin Newsom's reelection campaign kickoff rally from Sunday on his campaign website's "Brian Blogs," and it looks like they decorated the office with lots and lots of signs featuring the names of different SF neighborhoods. Sure, cool, no prob.

But.... what's the neighborhood in the sign at the very right of that picture? The Om---? What SF neighborhood starts with the name "The Om--"? The Omni? The Ombudsman? The Om Malik? We're totally stumped. Can someone please help us out here?

Picture from Brian's Blog, from ActLocallySF.org.