February 7, 2007
Cocola is a No-No-La. . . At Least For The Coffee

There are many fine examples of patisseries and boulangeries that make wonderful coffee. Cocola, located in the Westfield, that wondrous new monstrosity of a shopping complex, is not one of them. While we're confident that most savvy SFist readers would have realized this on some fundamental level, we hoped that our instincts would prove wrong. After all, most everyone gets dragged on occasion to the mall or a similar place they'd rather not be; the promise of a decent cup of joe in the Westfield would have done much to mitigate our own reluctance.
The last time our wife made us (your Trimethyldioxypurist and son [Formula-ist? Trimeth Jr?]) come to the mall with her, we were happy to see a Peet's coffee right there on the food court level. We actually bought a pound of coffee, since we like Peet's fine and wanted our free drip. After the money changed hands, we asked for our bonus prize -- and the clerk told us that "We aren't really a Peet's, we're part of [the adjacent] Bristol Farms." And that, in addition to accidentally supporting a non-union grocer (per the ever-present protesters at the mall's entrances), meant we were S.O.L. in getting that free drip. Umm, then why is the branding just like a real Peet's, with no asterisk or disclaimer? You don't go to McDonald's to be told "sorry, no Happy Meals here," for crying out loud. We're pretty mad about this, and at the "real Peet's" too for allowing it. So "fake Peet's" at the Westfield is now a no-no for us, and was certainly not an option on this trip.
We wonder if a decent coffee purveyor could really make a go of it in a place like the Westfield, where the cost of doing business must be astronomical, and prices would need to reflect that. It's natural for management to look for opportunities to cut corners. It'd be nice, though, if for once an establishment at a large venue like the Westfield would say "great coffee would enhance our product," rather than "coffee's not our main thing; it doesn't really matter."
In any case, we tried Cocola, which is on the top floor (aside from the movie theater level), near the rather nice sitting area, and hoped for the best.

Here's what we liked about Cocola.
-- The tables are tile-lined and real purdy.
-- The staff seems friendly.
-- Despite the crowds, service is relatively quick.
-- Plenty of tables.
-- The baked goods, which we suppose is the place's main business, looked great (sorry, can't guinea-pig these; we're on a diet again. Damned holidays.)
-- The cappuccino is about the right size (remember, traditional cap is about 6 oz.; we didn't bring our measuring cup, but we'd guess the one we got at Cocola was about 6 oz.-8 oz.).
-- Coffee's served in real, non-paper cups if you consume on the premises.
Here's what we didn't like.
-- Okay, so real cups and tile-lined tables contribute mightily to the atmosphere, which makes us enjoy even sub-par coffee at times. So excuse us for being a little niggling, but our drink came out with a little spill-over, a streak of brown down the side. Petty? Yes. Diminished the experience? Yes.

-- The cappuccino was barely okay -- the foam was more meringue than microfoam. The flavor was flat.
-- The drip coffee was awful. Probably a combo of being underextracted (low brew temp), and we would guess slightly stale beans that had sat around for a long while after being ground. Just euuuch.
The long and the short of it: our wife's favorite carrot to make us do stuff ("sure, have another espresso drink!") won't work so well anymore when it comes to the Westfield.


The other bogus thing about that Peet's: no Peet's cards accepted. They shouldn't be allowed to call themselves a Peet's! I don't know where to get good brew at that shopping center.
I don't think a lot of people "get" why there's a union boycotting a store most of us hadn't heard of before they moved into the Westfield, and unfortunately the union's literature they pass out just doesn't say it in plain English.
However, Bristol Farms is a fancy, poshed up division of Albertsons. Albertsons is currently unionized, but they've been closing their regular stores and opening up "boutique" ones under the Bristol Farms moniker.
Basically, Albertsons is closing union stores and opening up non-union stores - effectively busting the union and putting a lot of middle to lower-middle class Californians out of work in the process.
I guess this is how they "compete" with Whole Foods, but truth be told, they don't even do that well.
When all you do is continually try to get down to that bottom line to maximize profit, no matter who is hurt in the process, how can you even call yourself a human being?
Boycott that shitty store, already.
Thanks for the backgrounder, Kevin -- if I didn't make it clear, that coffee money from fake Peet's is the last from me that Bristol Farms is likely to ever see.
Who the hell wants to get groceries at the mall anyway?
I had a bad experience here as well. My friend and I ordered gelato, then sat because the cashier told us it would be brought to us. so we sat, and sat. Then, I went to the cashier again and asked where our gelato was, since while we were waiting we noticed the gelato person was just standing there. She asked to see our receipt (which I thought was odd b/c she's the one who rang us up) then told us it was coming. More waiting, then I asked the gelato girl where our gelato was and she told us we had to pay first. Which we had. More back and forth, we got our gelato only to find out there's an actual gelato kiosk downstairs. Boo.
the "fake peets" are like the airport versions of the coffee places.... the "fake starbucks" with the really rude -airport employees! I even encountered a "fake brooks brothers" in the Philly airport ... retailers/ restaurants - if it's got your sign over the door, then it needs to be like your stores. period!
I go to the Slanted Door "Out the Door" place at Westfield for my coffee. They sell Blue Bottle coffee there. Or, I just cram my gaping maw with Haagen Daz coffee ice cream located in the low-budget half of the mall and call it a day.
Mihi, you made my day. I am a pretty much a whore for Blue Bottle.
I am still recovering from my brief stroll through the Westfield food court months ago. Even if there were good coffee there, I think I would need at least two valiums to go back in there.
There's another Not Peets, under the Whole Food on California and Franklin. I had a similar experience there.
Airport, hotel and mal stores are nearly always franchises, controlled by HMS Host or Aramark or similar mega company. They are almost never held to the same operating standards as the company-owned stores.
"mal" => "mall", although the French "mal" might apply very well in this context.