
In case you’ve yet to clue-in SFist loves our local merchants. We love how innovative they are in their products and in their ability to create a brand. We also get a good dose of civic pride when we’re shopping in other cities and catch one of our locals made big. Andrew Revelli is one of the proprietors of Upper Playground, a local store and brand that has helped foster the careers of artists like Sam Flores and has become known for its urban wear. Upper Playground is also responsible for one of the most generous SFist holiday give aways ever, as the lucky recipients of a duffle crammed w/ hoodies, tshirts, and other goodies can attest. If you haven’t already fallen in love with all things Upper Playground (including Mr. Revelli) Read on. We think you’ll be sold by what this Oakland native has to say about local music, art, and stuff to do. At the very least, take his fashion advice seriously, or buy his Morning Breath hat here.
Name
Andrew Revelli
Introduce yourself in one sentence
Retail legend
Age and Occupation
29, Vice President, Upper Playground and FIFTY24SF Gallery
Home Town
Oakland
How long have you lived in the Bay Area and Where?
My whole life. I’ve lived in Oakland and Lower Haight. The culture, the lifestyle, the art, the people… this is the best city in the U.S. as far as I’m concerned.
Favorite place to spend time online
I spend way too much time online. Some of my favorites are upperplayground.blogspot.com (of course), fecalface.com, woostercollective.com, supertouchblog.com
Favorite local business
Fruitful Grounds
What I'm currently Reading
"Romo, My Life on the Edge: Living Dreams and Slaying Dragons," by Bill Romanowski
Best Deal in San Francisco
Red's Java Hut in Embarcadero: great deal on burger, fries, and Budweiser package.
Favorite mode of transportation
Bike and the underground
Best Band or Musician to come out of the Bay Area
2Pac, Creedence Clearwater, and Operation Ivy
Favorite Bay Area Stereotype, and whether or not you buy into it
Favorite local hangout
Panhandle
SF has the BEST
Victorians
You've never lived in SF until
You've rented a paddleboat on Stowe Lake
Favorite Bay area politician of past or present
Willie Brown
Now that Mayor Gavin is single, who are you going to set him up with?
Barbara Boxer
You can tell someone is a local here IF
They are sporting a straight-billed SF New Era hat
SF would be soooo much better if only
Bars were open later than 2 am
Best Burrito
Zona Rosa
Best Restaurant
Clown Alley and Bullshead Restaurant
Best movie scene filmed in or about SF
Dirty Harry- North Beach
Favorite artist to come out of the bay area
Sam Flores, Jeremy Fish, Dave Choe
Favorite author to come out of the Bay Area
Herb Caen
Place you always tell visitors to check out
The Mission and Haight Street
Favorite Bridge in the area
Dumbarton
You have two hours and $15 bucks to kill in SF, what are you going to do?
Go to Pier 39 arcades (Dance Dance Revolution)
I have found/sold/bought the following on craigslist
I've bought Mixed Martial Arts and Sabrecats tickets
I want all the SFists out there to know
About our new film, The Run Up. It’s a sequence of interviews with some of today’s up and coming contemporary artists as well as some already established ones. It’s informative and entertaining.
Tell us a San Francisco Story
I missed the ferry back from Alcatraz
Question you'd ask if you were doing this interview
Why are people afraid to break $20 bills?



Hey thanks for that bag stuffed full of T's and hoodies. Since I am a rather large person I gave them away to the homeless, and the real small ones to the kid in my building. I did keep the bag and The art book that I found in the side pocket.
Thanks again.
I have a love and hate relationship with this place.
Although they sell the freshest most overpriced post-hoodie hoodies and tricked out hiphop fetish gear, the uberhipsters that work the counters are complete tools. How could anyone not want to walk around the block to Lower Haters (lowerhater.com) after any sort of minor interaction with those punks?
I don't expect to be drooled on, but but jesus it is the holidays - Enough with the customer hating! Please develop some mad customer service skills, or find a job where you don't have to, like actually help people out.
For reals, this is the last time I buy those trendy sweaters with the ASL Porno-signs for my friends in Ohio... The last time. I swear.
What a badass.
what a hero -i think he saved my life before on hate st. once or twice- do u still sell records?