Quantcast

BRT Not BART

A1.jpgThat long-talked about Bus Rapid Transit system that was someday to go in effect on Geary Street is finally in effect. Kick off date was last Thursday.

The plan, called BRT (couldn't they have chosen something slightly different from another mode of pub trans in the area? All this stuff is confusing enough without having to someday contemplate a BRT plan for BART), is supposed to increase timeliness along the 38 line by having one of the lanes on Geary Street blocked off to anything but buses. The plan also calls for making fewer stops and for buses to have priority at traffic signals. The bestest part of the plan, however, is that Muni will join the 21st century and use technology to tell riders when the next bus was arriving. Amazing, we know. To help speed things along, Muni will encourage riders to purchase tickets before going on the 38. It isn't clear from the story how.

That's not the only Muni news going on. Yet another study is being developed, called the Transit Effectiveness Project. Last Friday, the MTA met with people from the consulting firm Booz Allen Hamilton to basically figure out what to do. Knowing a few consultants, we know they don't come cheap so we're wondering how much money is going to something any person who rides Muni can tell the the MTA. And if they're throwing money around to tell them what to do, you can get in touch with us at editor@sfist.com.

So far, one of the big things talked about is how the main competition to getting riders is "the automobile." And we are totally serious that somebody said that. Another idea? Making riding a bus "cool." Quote a flack from the MTA: they should make it so the "sophisticated, cool thing to do is to ride a bus."

We like this idea. They could maybe go the sex approach and show some guy getting onto a bus filled with hot looking women, all flashing come-hither looks as he busts out a fast pass. Or maybe they could paint the buses fancy colors, show a bunch of people hanging on as the bus stops and starts and make it "extreme." Or, hell, since the kids love the irony, maybe they could do a bunch of ads around with themes like "MUNI: Not Just for Crazy People Anymore." Or "MUNI: When You Postively Don't Need to Be Somewhere On Time."

Contact the author of this article or email tips@sfist.com with further questions, comments or tips.

Comments [rss]