July 16, 2006
Ding Ding! The San Francisco Treat
Old skool's hot again, as the Quaker Oats folks who own Rice-A-Roni have decided to bring back the cable car and the "San Francisco treat" tagline in its ad campaigns. And what about that infernally-catchy song? "We haven't brought back the jingle, but we're talking about it,'' Rice-a-Roni's marketing director Monica Young told the Chron.
It turns out Rice-A-Roni is actually a San Francisco treat -- the family of the guy who currently runs the Napa Valley Wine Train ran a pasta business in the Mission in the 1930s, and his mother modified their Armenian landlady's rice and vermicelli recipe into the boxed side dish for the ages. And hey, we had no idea people threw rice-a-roni at Dianne Feinstein's wedding -- that's kind of cool.
How times change -- after Quaker Oats bought out the family, they dropped the San Francisco parts of the ads until now. And Supervisor Aaron Peskin doesn't sound like he'll be throwing rice-a-roni at any weddings he's participating in: "I don't mean to sound like a snob, but I don't make anything out of a box." Hey, Dianne did it and she became the mayor. Think about it, Aaron!
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Pfff! "I don't mean to sound like a snob." Yeah, well, I don't mean to call him a douche, but I did. Anyone who works full-time and says they always cook from scratch really means to say "someone else cooks from scratch for me."
Truly a Man Of The People. NOT!
Typical snotty liberal talk. But hey, his term's done soon and he won't be mayor of SF either, so who cares what he thinks?
i don't mean to sound poor and even resentful, but i can't afford much outside of a box. nonetheless, i love how greg made peskin's remark an issue of his liberalism. does everyone else on the political spectrum eat out of boxes, watch nascar, sew strips of fabric together for pants, dumpster dive or give 20 percent of their income -- no matter what their income is -- to jesus? a snob is a snob, end of story. i lean far to left, but tonight i'll be eating rice and drinking shitty coffee 'cause that's all i got. if there are packs of liberals somewhere tonight eating boxless food, please push me in their direction, particularly if they're washing it down with beam.