Apple released a new batch of ads for the new Macs, with John Hodgman of "The Daily Show" and McSweeney's representing the stuffy, nerdy Windows PC, and Justin Long of Dodgeball representing the... well, we guess every bit as nerdy but maybe they were going for younger and slightly less stuffy Macintosh.

In his FatBits blog on Ars Technica, John Siracusa gives his take on the new ads, one with which we agree. It's a good segue from the "Switch" campaign, no longer encouraging people to give up Windows but instead emphasizing how Windows and Macs work together (and, we're frequently reminded, Macs are just "better.") The faulty note is selling the Mac as virus-proof, which is just asking for trouble.

We'd also note that the ads are pretty tame and, well, dull. Something of a step back from the iPod campaigns which leaked over into the personal computer market and managed to make the whole "rock star" vibe rub off onto the laptops and operating systems. Plus, we've now got this inexplicable urge to just keep lobbing dodgeballs at our MacBook's shiny metal groin.